Bringing the Feed to the Streets of Norwich

12th January 2017

Confidence, self-esteem, inspiration and ‘daring to dream big’ are a lot of ingredients to pack into a sandwich – but we know they work.  The Feed has become a big part of the Norwich community and has helped many local people going through very difficult times to find their confidence again and get back into employment.

Now we want to become part of the new Norwich market community so that our clients can work in a customer-facing operation, selling delicious local street food from our very own market stall.  Not only will this help our clients to engage more with local people and further increase their confidence, it will also give The Feed a permanent visible home in the local community so that even more people will see the good work that we are doing.

This week, The Feed have been busy filming the story of one of their LEAP clients Rob Sampson, who this time last year was sleeping rough in the market, and since working with LEAP has found accommodation, trained with The Feed and, via this campaign, may soon be helping to run the market stall.

Rob Sampson [LEAP client] said, “The Feed and LEAP have helped me realised I can reach my goals, with determination and their support I am now living a life I want to and can’t wait to see what 2017 brings for me”.

We’ll be selling street food that is globally-inspired, made with local ingredients whenever possible and sold at affordable prices by lovely, talented people.  We want to run the sort of stall where we get to know our regulars by name and swap recipe ideas.

BUT we can only do this with your help. From the 20th of January our Crowdfunding Campaign will enable the people of Norwich to really get involved, you will be able to make pledges and receive rewards. All our profits will be invested back into supporting even more disadvantaged people in Norwich, bringing a whole new meaning to the phrase feel good food!


We are so grateful for the overwhelming support that local people have shown for The Feed and, because of this, we’ve been able to make a huge difference to the lives of our clients. Our street food stall will really put The Feed at the heart of the community – and our clients will have the opportunity to engage with the public more which will help develop their skills and confidence, work towards their goals and become from employable.

Nick Applin has very kindly been working on the project with us and has brought in Pen & Scissor Productions who so kindly gave up their time to film Rob and The Feed Team ready for the launch of our Crowd Funding Campaign.

The Campaign is also being promoted by The Feed’s mascot dog and minor local celebrity, Albert-the-pug, who was recently featured on BBC 6 Music this Christmas and is friends with the likes of national broadcasters and journalists Mary Anne Hobbs and Katie Puckrik. He was an absolute Star on the filming day, offering warmth and free cuddles to all!

Please visit our Twitter and Facebook pages for regular updates and more information on how you can get involved and help us bring The Feed to the Streets of Norwich.

If you would like to get in touch via email please contact [email protected]

Photo above of Gavin and Jack from Pen and Scissor Productions and Albert-The Pug!

The Feed