Our Flourish Employment Academy

The Feed’s Flourish Employment Academy is a twelve week catering and hospitality training programme aimed at helping vulnerable and socially excluded members of the community enter sustainable, paid employment.

The Flourish Employment Academy operates at the heart of our social enterprise. Our programme offers personal development, work experience and a way of improving self-confidence. We also offer 121 coaching, guaranteed job interviews with potential employers upon graduation and a mentor through LEAP.

Catering & Hospitality Training

 Our Head Chef Andy Baker works with our local food champions and partners to help participants develop industry-specific skills. Participants also have the opportunity to achieve qualifications in Food Hygiene and Health & Safety at Work.

Employment Skills Training

We include crucial customer service skills, communication skills, confidence building, interview-specific training, CV workshops and a series of mock interviews within a professional setting.

Personal Effectiveness

We help participants build self-confidence and get a clearer picture of where they want to go. We boost motivation by aiding personal development and goal setting.

Work Experience

Participants are able to gain work experience in a professional kitchen environment working at events catered for by The Feed. Trainees can also gain ‘front of house’ experience by serving food at our events.

Post-Employment Support

It doesn’t stop there! Graduates continue to get the support and training they need through LEAP indefinitely, and have the option to support new academy members at the start of their journeys.

“We are using food as a catalyst to motivate and inspire people to achieve their goals in life”.


The Team

You could say we’re a small social enterprise with a big vision. We’re directly transforming the lives of hundreds of adults, and we’re campaigning to improve the lives of millions more.

We’re passionate about food and passionate about people.

Barry Allard
Founder and Director of LEAP East CIC

Barry has a passion for leadership and empowering those who face disadvantage.

He has developed a team with a clear focus on delivering results that benefit the business and have a positive impact on society.

Barry has a good habit of winning awards, his most recent being an Eastern Region Social Enterprise Award for the development of The Feed.

He enjoys travelling, food and drinking chai tea!

Simon Abel

Business and Training Development Officer

Simon is responsible for the daily operations of The Feed. By coordinating the Flourish Employment Academy training programme and working with volunteers, he supports people returning to employment.

Simon has extensive experience in catering, having held the position of Hospitality & Catering Manager at Norwich Cathedral.

His hobbies include natural history and bird watching; he also enjoys reading, baking and crafts.




Georgina Finn

Employment, Engagement & Enterprise Officer

Georgina is responsible for building and maintaining relationships with employers.

She coaches clients through the Flourish Employment Academy training programme, offering advice, guidance and specialist support. She also oversees our fundraising and social networking.

Georgina has a wealth of experience and knowledge with supporting homeless individuals in Norwich.

Luckily for #teamLEAP, she loves baking and often brings in her tasty cupcakes to share with us!

Andrew Baker
Hospitality & Catering Coach

Andrew is passionate about cooking and as Hospitality & Catering Coach at The Feed, he brings a wealth of experience in teaching his skills to others.

He is responsible for producing fresh, high quality food whilst maintaining a professional and happy environment. Andrew’s work inspires his trainees and enables them to rediscover and develop a wide range of skills.

He has a love for travelling the world, cooking in new places and collecting new food memories.

The Feed